How to steer what your videos are about

Video guide.

https://www.loom.com/share/131ba7b519a1434e8ae7601f805a19b3
1 minute 12 seconds, silent

Since this video was recorded: Post settings now has nine sections. Background images and videos, Format mix and Hashtags were added after this recording, so the video starts at Content angles and skips Hashtags.

What it covers

• The gear icon in the top right of the Videos screen, which opens Post settings
• Content angles: the brief behind a post, with a Title, a Description and an Audience, each one editable, and new ones added or removed
• Tone and Voice: the Do's and Don'ts that set how the posts sound
• Identity and Product, Purpose and Positioning, and Market and Competition: what HeyCatch says about the product, the customer segments and the competitors
• Brand mentions and Creator gender: how often the business is named, and who appears in the posts
• That changes apply to the videos made from now on, with Regenerate videos rebuilding the deck that is already prepared